If you are starting to work with AdsBridge, you may become confused by two seemingly similar concepts: Flow and Path. Both types of campaigns are involved in building traffic logic, but serve different purposes.
In this article, we will explain what Flow and Path are, how they work, when to use each one, and how to avoid mistakes in setup.
These options are available in the campaign settings, in the Campaigns section.
In the Campaign Type field, you can also find the “Without Redirect”, which we discussed earlier in the following article:
https://www.adsbridge.com/ru/treking-bez-redirekta/
What is Path?
Path is a structure that describes the logic of traffic distribution within a single campaign: which landing pages and offers are shown to the user, in what order, and under what conditions.
For example:
- Step 1: Landing page (or multiple ones if you are running an A/B test) – if needed
- Step 2: Offer (or multiple offers – with rotation)
- Step 3: Conversion
What is Flow?
Flow is a reusable configuration that consists of Paths. It is set up once and can be used across multiple campaigns. This is convenient if you have the same setup that needs to be applied repeatedly with different domains and traffic sources.
Unlike Path, Flow needs to be configured in advance in the Flows section.
The main advantage of Flow is flexibility and centralized management. You set up complex logic once and reuse it without having to create it from scratch every time.
A single Flow can include several Paths and/or rules that split traffic based on conditions like: сountry, device, uniqueness, browser language, and more.
How do they work together?
Flow is an “add-on” over Paths, allowing their use in multiple campaigns.
Path is inside a Flow or a campaign.
A Flow can contain multiple Paths, each with different conditions (GEO, device, time, etc.).
A campaign can use either a Path directly or through a Flow if you want to use a template.
When to use Path?
Use Path directly in a campaign when:
- You are creating a simple traffic distribution setup for a single campaign;
- You are running a one-time test for an offer or landing page.
When to use Flow?
Use Flow when:
- You want to apply the same setup across multiple campaigns;
- You frequently change offers, landing pages, or conditions – Flow is easier to update since one change in the Flow will apply to all campaigns where it is used;
- You use different traffic sources but need common filtering.
Setup tips:
- Do not use Flow if you only have one Path without any filtering;
- If you work in a team, Flow helps scale settings and reduce errors;
- All changes made in Flow are automatically applied to all campaigns using it – convenient, but requires attention.
Conclusion
Path and Flow are tools for building flexible logic in AdsBridge.
- Path defines the traffic route, while Flow is a reusable template that can be scaled and adapted.
Proper use will help you:
- Manage traffic efficiently;
- Save time on repeated setups;
- Scale campaigns without losing control.