In modern performance marketing, effective work with traffic sources is the key to stable profit. Even with a high-quality offer, proper campaign optimization determines everything: it reduces lead cost, increases ROI, and saves budget.
In this guide, we will explain how to set up and optimize campaigns in EVADAV AD NETWORK using the capabilities of the AdsBridge tracker. We will show a setup where AdsBridge handles analytics, automation, and traffic distribution, while EVADAV provides stable ad formats and high-quality traffic sources.
Why EVADAV is a strong traffic source
EVADAV TRAFFIC GROUP (founded in 2007) is a group of companies providing solutions for traffic arbitrage and monetization for advertisers, publishers, ad networks, affiliates, and brands to scale profits.
EVADAV AD NETWORK (a division of EVADAV TRAFFIC GROUP) is an advertising network with global reach and large traffic volumes based on CPM and CPC models. The CPA MEDIA BUYING team works with major advertisers on CPA and Revenue Share models, ensuring effective budget management and sales growth.
The platform offers five in-demand formats:
✔ Native Ads
Native recommendations – a soft format with high-quality clicks and good engagement time.
✔ Push
Classic push notifications – one of the best formats for quickly testing hypotheses and getting quality traffic at an affordable price.
✔ In-Page Push
Push notifications displayed directly on the page – work perfectly where classic push is unavailable (iOS, desktop browsers).
✔ Popunder
A format with huge volumes and low cost – an ideal tool for scaling.
✔ In-App
Advertising inside mobile applications – a format with high engagement, precise targeting, and stable traffic quality. Perfect for arbitrage where volume, predictability, and high mobile conversion rates matter.
EVADAV strengths:
- premium sources and bot filtering
- high CTR for Push and In-Page
- high-quality native traffic
- stable volume across most GEOs
- convenient zone-level analytics
- flexible targeting settings
This allows you to launch tests aggressively, quickly find working placements, and scale campaigns.
Benefits of using AdsBridge with EVADAV
Even with high-quality traffic, it’s crucial to understand which zones generate conversions, on which devices CR drops, and which landing page brings more profit.
AdsBridge helps you:
✔ Track detailed statistics for each zone
Using EPC, CR, and ROI, you can quickly determine which zones to disable and which to scale.
✔ Run split tests for offers and landing pages
The tracker allows you to evenly distribute traffic between variations to objectively identify the most effective ones.
✔ Use auto-optimization
AdsBridge automatically analyzes EPC/EPV and directs more traffic to profitable “landing–offer” combinations.
✔ Segment traffic in detail
By GEO, devices, browsers, time of day, operating systems, and other parameters.
As a result, the EVADAV + AdsBridge combination provides control, analytics, automation, and budget efficiency.
Preparation before launch: offer and creatives
Properly selected creatives and approaches are half of the success.
For Push / In-Page:
- short, emotional headlines
- high-contrast icons
- clear call to action
- creative variety for testing: at least 5–10 variations
For Native:
- high-CTR visuals: human faces, emotions, before/after results
- catchy headline (storytelling)
- alignment with audience expectations by GEO
For Popunder:
- recommended to use a pre-landing with quick engagement
- simple offers with high CR
How to connect EVADAV and AdsBridge
1. Setup in AdsBridge
- Select EVADAV in the “Traffic sources” section.
Use the ready-made template – it already includes all EVADAV macros and a correctly configured postback for sending conversions from AdsBridge back to the traffic source.
- Create (or select from templates) an affiliate network.
- Add offers (linked to the affiliate network).
- Add landing pages (if used).
- Create a campaign in AdsBridge and specify:
- EVADAV as the traffic source
- required offers
- landing pages
- traffic distribution (split test or auto-optimization, depending on your goal)
6. Get the final campaign URL – this must be inserted into the EVADAV campaign settings.
2. Conversion transfer (postback)
In the EVADAV template, the postback is already preconfigured:
AdsBridge receives the conversion from the affiliate network and automatically sends it back to EVADAV.
3. Campaign setup in EVADAV
- Select format (Native / Push / In-Page / Popunder / In-app)
- Add goal and tracking parameters
- Set GEOs, devices, and zones
- Set the bid
- Insert the AdsBridge tracking link
Launch the campaign
Campaign optimization: must-do actions
1. Testing (Creatives and landings)
In EVADAV, test:
- 5+ push icons
- 5+ headlines
- different formats (Push vs In-Page vs Native)
In AdsBridge, test:
- landing pages
- offers
- funnel chains
Key principle: tests should run in parallel, not sequentially. This allows you to find working elements faster.
2. Zone (placement) management
One of the most important parts of EVADAV optimization.
In AdsBridge, analyze:
- EPC
- ROI
- CR
- number of clicks per zone
Disable:
- zones without conversions after X clicks
- zones with low EPC
- zones with negative ROI
Result: the budget is spent only on effective placements.
Advanced optimization: scaling
When you have stable performance, move on to scaling:
✔ GEO expansion
Start with Tier 2 → move to Tier 1 after optimization.
✔ Increase bids on top zones
Higher CPM brings more traffic from premium placements.
✔ Duplicate successful campaigns
With new creatives and on different devices.
✔ Campaign whitelists
Work exclusively with the best-performing placements.
Optimization example (mini case)
Initial data:
Format: In-Page Push
GEO: ES
Offer: sweepstakes
Actions taken:
- Launched 10 creatives
- Set up rotation of 3 landing pages in AdsBridge
- Based on AdsBridge stats, identified zones without conversions after ~700 clicks and disabled them directly in the traffic source
- Increased bids for 17 most profitable zones
- After 48 hours, identified the leading landing page in rotation and left only it
Result:
- CTR +18%
- CR +12%
- ROI increased from −5% to +15%
Conclusion
The EVADAV + AdsBridge combination is an ideal solution for media buyers who value a systematic, transparent, and predictable approach to campaign optimization.
EVADAV provides high-quality traffic with wide reach and multiple formats: Native, Push, In-Page, Popunder and In-app. The platform stands out with stable conversion rates, premium sources, and advanced targeting tools, allowing you to quickly find profitable placements and efficiently scale campaigns.
AdsBridge delivers full EPC and EPV analytics, enables split testing of landings and offers, and uses auto-optimization to direct traffic to the most effective combinations. This allows you to launch campaigns faster, optimize them more precisely, and increase ROI without excessive manual work.