AdsBridge is equipped with a built-in Anti-Fraud system – an automated, AI-based algorithm that analyzes every visit, click, and conversion in real time across multiple parameters.
Unlike simple filters, the Anti-Fraud system evaluates a combination of fraud indicators, marking suspicious events before fraudsters can drain your budget. All traffic is treated as “clean” until the system collects enough data to detect anomalies.
The main goal is to identify clear signs of bot traffic. AdsBridge monitors key quality indicators such as event frequency, IP origin, User-Agent, time and geo, referrer, and more.
For example, the system pays attention to:
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Event frequency: when a single IP generates dozens of clicks or conversions per second (more than 60), this clearly indicates non-human behavior.
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Data center or proxy IPs: traffic coming from VPNs or data centers is often flagged as “non-human.”
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Instant clicks: if clicks happen almost instantly after an ad is shown (less than 1 second), it’s most likely not a real user.
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Fake time zone or language: when the device’s time zone or language doesn’t match its geo-location (for example, Kyiv time from a user in New York), it’s a fraud signal.
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Suspicious User-Agent: empty, non-standard, or bot-like agents (such as parsers or scripts) often indicate fake traffic.
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Empty referrer: bots usually don’t send referrer data, and such visits are recorded by the system.
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Outdated OS: very old or unsupported operating systems may also point to fake devices.
By analyzing multiple signals simultaneously, the Anti-Fraud system marks visits, clicks, or conversions as suspicious only when several metrics confirm the anomaly.
This comprehensive approach provides a full picture of traffic quality and helps separate real conversions from fake ones.
Why do you need the Anti-Fraud System
Click and conversion fraud is a serious problem in affiliate marketing. Bots and dishonest competitors can view or click your ads, draining your budget quickly.
In fact, our data shows that one in four clicks is fraudulent.
The Anti-Fraud system helps save your budget by automatically filtering out low-quality traffic. As a result, every real click and conversion delivers higher ROI.
Moreover, it sends you early alerts — suspicious activity reports arrive before fraud damages your campaign statistics.
In this way, AdsBridge saves time on manual checks and eliminates the need for third-party anti-fraud tools, since all detection mechanisms are already built in.
How to enable protection and view reports
In AdsBridge, the Anti-Fraud system is enabled by default – no setup required. Once your campaign starts, the algorithm begins analyzing traffic in the background.
To view fraud statistics, go to: Statistics → General Report,
then enable the following columns:
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Invalid Visits
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Invalid Clicks
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Invalid Conversions
Data for invalid events will then appear as separate columns in your report.
Traffic quality analysis and filtering
For a deeper analysis, watch for sudden traffic spikes – for instance, hundreds of clicks within one hour instead of the usual dozens. Also, check CTR and CR metrics: an unusually high CTR with a near-zero CR or low ROI often indicates click fraud.
In the Global Report, you can group data by hour, offer, or landing page to quickly detect these anomalies.
Budget optimization and ROI growth
Using the Anti-Fraud system directly increases ad efficiency by protecting your conversions from fake traffic.
All suspicious clicks are tracked separately, so they don’t distort your core metrics. Consequently, campaigns deliver cleaner conversions and a higher ROI, since your ad spend reaches real users.
Furthermore, the system provides early warnings about potential issues. It sends notifications before fraud can significantly affect your budget.
As a result, you can reallocate resources, adjust GEOs, or strengthen bot filters on time.
Ultimately, AdsBridge’s Anti-Fraud system helps you control traffic quality, save money, and generate more genuine conversions.