Taboola Tracking Tokens

#
Tracking tokens
Token description
1
{campaign_id}
Campaign ID
2
{campaign_item_id}
Campaign item ID
3
{campaign_name}
Name of the campaign
4
{click_id}
Unique ID of the click/impression
5
{platform}
Platform of used by visitor (desktop, tablet, mobile)
6
{site}
Site of the referring publisher
7
{site_domain}
Name of website or URL
8
{site_id}
Site ID
9
{timestamp}
Timestamp when ad was served
10
{title}
Title of the ad
11
{thumbnail}
Thumbnail ID of the image or video creative

S2S (Server-to-server) Postback URL

https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id={tracking_id}&name=purchase&revenue={payout}¤cy=USD