RollerAds
#
Tracking tokens
Token description
1
{clickId}
ID of the click assigned by our platform. Mostly used for tracking conversions
2
{costPerClick}
Cost of click. Mostly used to track spend via tracker
3
{zoneId}
ID of placement or site click comes from
4
{ageGroup}
Age of subscription. How much days have passed since user was subscribed. This parameter is useful in optimization.
5
{campaignId}
ID of campaign on our side.
6
{creativeId}
ID of creative used
7
{isp}
Internet service provider the click comes from
8
{carrier}
Mobile carrier the click comes from
9
{connectionType}
Type of connection used to pass click. 3g, Cable/DSL, etc
10
{UserAgent}
User agent string of device the click comes from
11
{device}
Device the click comes from
12
{browser}
Browser the click comes from
13
{browserVersion}
Browser version the click comes from
14
{os}
Operational system the click comes from
15
{osVersion}
Operational system version the click comes from
16
{country}
Two letter ISO code of the country the click comes from
17
{countryName}
Country the click comes from
S2S (Server-to-server) Postback URL
https://eu.rollerads.com/conversion/clickId/aid/%5Baccount%20number%5D/%5Bapi%20key%5D