RichPops
#
Tracking tokens
Token description
1
[SUB_LIST_ID]
Subscriber list ID
2
[PUBLISHER_ID]
ID of the publisher that can contain several websites
3
[SITE_ID]
Website ID
4
[CLICK_ID]
Click ID (for conversion tracking)
5
[BID_PRICE]
Winning price of the click
6
[CAMPAIGN_ID]
Campaign ID in our system
7
[CAMPAIGN_NAME]
Campaign name
8
[CREATIVE_ID]
Creative ID
9
[COUNTRY]
Country name
10
[COUNTRY_CODE]
3-letter country code
11
[REGION]
Region name
12
[CITY]
City name
13
[OS]
OS name and version
14
[OS_ONLY]
OS name
15
[OS_VER]
OS version
16
[USERAGENT]
Browser useragent string
17
[IP]
User's IP
18
[USER_ID]
ID of the visitor
19
[RANDOM_NUMBER]
Ensures that a fresh call is made to the ad server every time the code is executed
S2S (Server-to-server) Postback URL
http://rtb.adx1.com/log?action=conversion&key=%5BCLICK_ID%5D&price=REVENUE_IN_USD