Mojiva.com Tracking Tokens

#
Tracking tokens
Token description
1
%COUNTRYCODE%
Country code extracted from ad call
2
%CPID%
ID of the ad
3
%DEVICEHEIGHT%
Device screen height
4
%DEVICEWIDTH%
Device screen width
5
%DID%
Domain (site) ID where the ad impression occurred
6
%DMA%
Dma (metro) code as entered in the ad call using parameter "dma"
7
%ELINK%
Encoded link for tracking the click back to the destination URL
8
%HEIGHT%
Max image height based on UA passed in the ad call
9
%LATITUDE%
Latitude value of the user device (either passed in the ad call or auto detected by IP)
10
%LINK%
Link (wrap URL) for tracking the click back to the destination URL
11
%LINK%?redir=
Link (wrap URL) for tracking the click back to the destination URL while redirecting to the URL provided by the advertiser
12
%LONGITUDE%
Longitude value of the user device (either passed in the ad call or auto detected by IP)
13
%PHONE_BRAND%
Corresponding phone brand name from WURFL
14
%PHONE_MODEL%
Corresponding phone model name from WURFL
15
%RANDOM%
Random number
16
%REFURL%
Web page where the ad impression occured
17
%REGIONCODE%
Region code (a state code in case of US)
18
%SID%
Impression ID is passed through the landing page
19
%TIMESTAMP%
Unix timestamp
20
%TRACKURL%
Link for tracking impressions
21
%UID%
ID of the visitor
22
%VAR_androidid%
Android ID (if passed in by publisher)
23
%VAR_idfa%
IDFA iOS6+ identifierForAdvertising (if passed in by publisher)
24
%VAR_macaddress%
MAC Address (if passed in by publisher)
25
%VAR_openudid%
OpenUDID (if passed in by publisher)
26
%VAR_secureudid%
SecureUDID (if passed in by publisher)
27
%WIDTH%
Max image width based on UA passed in the ad call
28
%ZIP%
Zip code as entered in the ad call