LookSmart.com
#
Tracking tokens
Token description
1
{ad_id}
Ad ID of the ad that was served to the visitor. You can match this value with IDs in the AdCenter ad level reports to see which of your ads received the most clicks, impressions or conversions
2
{banner}
Ad ID of the ad that was served to the visitor
3
{city}
City or region name of the visitor
4
{country}
Two-letter country code (ISO 3166-2)
5
{keyword}
The matched bidded keyword
6
{keyword_id}
ID of your matched keyword
7
{pubfeed}
Primary ID of the query source
8
{query}
Visitor's search text (also known as the query term)
9
{state}
State or province values are available for AU, BR, CA, DE, ES, GB, IN, NL, SE, US locales
10
{subid}
Secondary ID of the query source (often combined with {pubfeed}, e.g. {pubfeed}.{subid}, to determine full source)
11
{zip}
Zip or postal code values are available for CA, DE, US locales