Google AdWords Tracking Tokens

#
Tracking tokens
Token description
1
gclid
AdWords Click ID is added automatically to the links
2
{adid}
Unique ID of the ad
3
{adposition}
Ad position
4
{campid}
Campaign ID
5
{creative}
Ad creative
6
{device}
Device type
7
{devicemodel}
Device model (mobile or tablet)
8
{ifcontent:display}
Did the click come from display network
9
{ifcontent:mobile}
Did the click come from a mobile device
10
{ifsearch:search}
Did the click come from search
11
{keyword}
Bidded keyword
12
{matchtype}
Bidded keyword match type
13
{network}
Network type (search or display)
14
{placement}
Website placement for display network
15
{target}
Category placement for display network