LATAM: The new goldmine, or why everyone’s chasing this GEO

The LATAM region is rapidly cementing its position as a high-performing market for affiliates, particularly in the dating vertical. With high mobile penetration, growing internet access, and users hungry for digital entertainment, GEOs like Brazil, Mexico, and Argentina deliver strong EPC and ROI. If you’re not testing LATAM yet, you’re already behind.

So, let’s talk more about the specifications of this geo.

The most converting traffic types for LATAM:

1. In-App Traffic

• Ads within mobile apps 
• Advantage: Highly engaged users, mobile-first audience

2. Member Area Traffic

• Traffic from logged-in users on sites/apps
• Advantage: High retention potential, warm audience

3. Push Traffic

• Native push notifications
• Advantage: Low CPC, massive reach

Features of working with LATAM 

1. Mobile-First Market

This geo boasts one of the highest mobile penetration rates globally, with over 80% of internet users accessing smartphone content. Mobile-optimized campaigns are not just important — they are essential. Responsive design, fast-loading pages, and mobile-friendly ads are critical to capturing and retaining the region’s highly engaged audience. Additionally, mobile apps, particularly in gaming, dating, and finance, are some of the top drivers of traffic and conversions in LATAM.

2. High Social Media Engagement

LATAM is one of the most active regions globally on social media, with platforms like Facebook, Instagram, TikTok, and WhatsApp being integral parts of daily life. This high engagement makes social media advertising incredibly effective in LATAM, especially for targeted campaigns in verticals like e-commerce, dating, gaming, and finance.

3. Price Sensitivity

LATAM consumers exhibit strong price sensitivity, driven by economic volatility and relatively low average income levels across the region. As a result, discounts, promotions, and special offers are highly effective in capturing attention and driving conversions. Furthermore, integrating installment payment options and supporting local payment methods can effectively mitigate purchasing barriers, thereby enhancing conversion rates.

Benefits of targeting LATAM

1. Young and tech-savvy population

This geo has a young and digitally connected population, with a high engagement in tech, entertainment, and social platforms. This makes it an ideal market for campaigns targeting online entertainment and dating services, as younger consumers are quick to adopt new trends and technologies.

2. Increasing adoption of digital payments

LATAM is experiencing rapid adoption of digital wallets and online payment solutions, making online transactions faster and easier. This not only streamlines transactions but also provides enhanced security and flexibility, as consumers can choose from a range of local, trusted payment options. 

3. High Trust in Local Brands

LATAM geo consumers trust local brands more than international ones. This trend offers publishers a strategic advantage, allowing them to craft highly targeted campaigns that align with regional values, traditions, and consumer preferences. By tailoring content to reflect local identity, publishers can build trust, foster stronger customer relationships, and increase campaign effectiveness in the LATAM market.

Scale LATAM with offers from C3PA

1. GentLove CPL AR [SOI] (0.9$)
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3. PaqueraVizinha СPL BR [DOI], Web/Tab: 1 EUR, Mob 0.5 EUR

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