ANTI-FRAUD DETECTION: TRAFFIC QUALITY CONTROL

Tracking. Analysis. Protection

  • What is Anti-fraud?

    Anti-fraud from AdsBridge is a technology which allows defining fraudful visits/clicks/ conversions in real-time.

    This complex algorithm is based on artificial intelligence. This technology analyses traffic following several metrics in common, otherwise other trackers follow only one. For example, if the visit was under VPN, then it will count as the fraud only when other more metrics also show a high probability of this event as a fraud.

  • Metrics to check the fraud traffic on AdsBridge:

    • Frequent events
    • Data centered
    • Fake timezone
    • Misleading language
    • Unrecognized devices
    • Fast clickers
    • Library robots
    • Unrecognized user agent
    • Without referer
    • Unsupported OS versions
  • Why do you need to use Anti-fraud from AdsBridge

    • Complex quality analysis by 10 metrics;
    • Spends optimization after revealing low-quality traffic;
    • Time-saving on manual traffic analysis of each parameter;
    • No need to add additional tools. Tracker, TDS and anti-fraud are gathered in one place;
    • More exact bot filter setting based on clearer information.

Start using right now. Check anti-fraud effectiveness immediately!